Google Ads audits, checked
Research and guides on auditing Google Ads accounts in the age of AI: what AI-written audits get wrong, how to check any audit's numbers, and the math behind wasted spend.
How accurate are AI-written Google Ads audits? We checked 682 numbersResearch. 94% matched the export. Almost every wrong one was a number the AI worked out itself.
GPT vs Gemini for Google Ads audits: we checked 1,371 numbersResearch. OpenAI's GPT-6 Luna made no errors. Gemini's were mostly in totals it added up itself, and a Python tool cut them from 14 to 2.
AI will write every Google Ads audit. Who checks the numbers?Opinion. When writing the audit is free, verified numbers and judgment are what's worth paying for.
How do you check a Google Ads audit? A 10-minute methodGuide. The eight checks to run before you act on any audit, from an agency or an AI.
Is that search term really wasting money? The math most audits skipGuide. Why 41 clicks and no conversions isn't always proof, and when to block a term anyway.